OPTIblu

OPTIblu, part of the Optical Investment Group, is one of Romania’s leading optical retailers, with more than 80 stores across 30 cities nationwide. Established in 2004, the brand was built on a simple idea: to combine aesthetics with medical expertise, offering every customer a memorable and positive experience when choosing the right vision solution. OPTIblu invites you to discover life through a new perspective with its wide range of optical products.

Thanks to its continuous commitment to delivering Western-quality optical services, OPTIblu is the only optical retail chain in Romania to have received multiple industry awards. Among the distinctions granted by the Swiss research institute ICERTIAS are the “No. 1 Quality Brand in Romania in the Medical Optics Category”, the QUDAL – Quality Medal (5 Stars) for 2016–2017 and 2018–2019, as well as the Best Buy Award for the best price-quality ratio among optical retailers in Romania (2017–2018 and 2020–2021).

These certifications reflect the expertise of OPTIblu’s specialists in recommending the most suitable vision solutions for each customer, while offering high-quality products at competitive prices.