These days, our decisions are first and foremost based on what we see. More frequently, we are guided by appearances. That’s why Bucuresti Mall-Vitan launched the Valentine’s Day in the dark challenge.
3 influencers. 3 first dates. 3 honest interactions, in the dark.
In order to prove everyone deserves a chance to love and be loved, Ioana Dumitrache, Irina Markovits and Ilinca Obadescu were part of this experience, finding out at the end that those in front of them are blind.
In Romania, there are over 100.000 visually impaired people. This year, we launch an extensive program through which Bucuresti Mall Vitan completes its services for everyone’s needs. Together with the Romanian Blind People Association we will develop menus in Braille for the mall’s cafes and occasional shopping consulting for visually impaired people.
Discover the emotion behind our challenge and convince yourself that #JudgeLessSeeMore is more than a hashtag.